Kerenza founded Designsmith Ltd in 1999 to concentrate on integrating two key skill areas — print and web design. With over 20 years in the design industry her experience includes corporate identity and collateral, publication and promotional design, point-of-sale/packaging design, and website design.
Kerenza is a Fellow of the Designers Institute of New Zealand and is on the Graphic Design Advisory Committee at Auckland University of Technology. She received a B.GD
and a Dip.GD from AUT, and has been a judge
for the Best Awards and Pride in Print Awards.
Chris brings a unique blend of knowledge and experience to the team. Initially trained as a photographer, he combines image editing skills, a good eye for design and layout, with strong typographical skills and attention to detail.
A fast and competent mac operator, among his strengths is the ability to ‘police’ individual client house styles.
During the past six years Chris has been involved in the design, layout and production of marketing communications and collateral for a range of clients in the consulting, banking and software markets.
In our experience, the most successful solutions are the result of a close collaboration between
client and designer. That's why we enjoy working with our clients, not just for them.
You know your business. We know how to communicate.
Our approach is process driven – based on strategic thinking followed by creative execution.
We enjoy learning about what makes your products and services tick. We want to know
your goals, and then help you achieve them.
And our integrated approach means that key messages are communicated consistently and accurately,
across a range of media, with each separate element building on the success of others.
We operate under the Designers Institute 'Graphic & Interactive Design Services Agreement' Terms & Conditions.
BRAND IDENTITY AND DEVELOPMENT,
INTERNAL BRAND COMMUNICATION
BUSINESS MODELS TO CONVEY
DIFFICULT OR KEY STRATEGIC CONCEPTS
INSTRUCTIONAL DESIGN: WORKBOOKS
& LEARNING MATERIALS
We work with clients thoughout
New Zealand and Australia.