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    <loc>https://www.designsmith.co.nz/privacy</loc>
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    <loc>https://www.designsmith.co.nz/home</loc>
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    <lastmod>2026-01-28</lastmod>
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      <image:caption>STORY-POWERED DATA—brand development, learning and workshop materials, and marketing collateral. This eight-week training program combines data, story and visualisation to communicate insights in data.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Developmental concept for a series of awareness infographics—to help organisations prioritise taking the next steps in developing their safety culture, and to build their workers' skills in making better individual safety decisions.</image:caption>
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      <image:caption>One of a series of key financial diagrams from a five-year strategy pitch. Not just better looking charts, but better communication of key insights and financial data.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>STORY-POWERED LEADERSHIP—brand development, instructional design including learning &amp; workshop materials, and marketing collateral for an integrated program to help business leaders become better communicators using stories.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Business models and brand comms that work in print are not the same as digital-first. One of a series of brand-aligned assets for use in presentation decks, digital reports, and corporate microsites.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65dc2193e6a16101b64c2f71/c55b2080-4f6a-41da-afce-2d6517291377/Designsmith_project_Eden_chair_brochure_for_the_Adapt_chair_range.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>EDEN OFFICE—product launch brochure / look book, part of a range of collateral to introduce this new chair range to the specifier market.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>EDEN OFFICE—one of a series of informational product resources, focusing on clear presentation of key features and technical specs across a range of commercial seating ranges.</image:caption>
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    <image:image>
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      <image:caption>ON-BRAND PARTNERS—company profile and services overview, defining their expertise and track record to prospective clients in the financial services sector.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>EDEN OFFICE—product decks for use at industry conferences and inhouse training to refresh existing client product knowledge in a fun and interactive way.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65dc2193e6a16101b64c2f71/d2521d4a-d9a0-437a-acf6-f00645494c8d/DS-taster-TAC-1500.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>TAC (Victoria's Transport Accident Commission)—working closely with Melbourne-based company Anecdote, we crafted the visual storytelling material to embed their strategy of moving towards 'a future where every journey is a safe one'.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65dc2193e6a16101b64c2f71/0fa8f9c3-8347-432c-be3c-8bcd53485c4f/DS-taster-Danone-1500.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>DANONE (China)—interactive pitch deck to outline a change in product and service offering, share market insights, and outline the 5-year financial forecast for a multi-lingual audience.</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>TAKE-ON!—start-up company aligning brand, culture and customer service across four key business areas. Brand development and B2B collateral.</image:caption>
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